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In addition, a more “integrated experience” will allow members to search and redeem flight rewards on Air Canada and its 35 partner airlines through its website or mobile app, the company said in Tuesday’s statement.
The Canadian carrier said it benchmarked perks of the new program — billed as the first such scheme “built for families, with points and benefits sharing” — against loyalty and frequent flyer programs from around the world, and also believes it offers “better value for Aeroplan credit card holders redeeming flights on Air Canada than the value provided by major Canadian bank travel programs.”
Air Canada has a long and convoluted history with its rewards program, first launched in 1984. Management of the program was spun off to a separate company in 2008 and the airline later announced plans to cut ties and launch its own rewards program in 2017. But in 2018, Air Canada instead bought Aeroplan back in partnership with two large Canadian banks, Toronto-Dominion Bank and Canadian Imperial Bank of Commerce, and Visa Canada. American Express Canada also has a credit card partnership with Air Canada and Aeroplan.
“Air Canada promised an outstanding new Aeroplan that would be among the best travel loyalty programs in the world, and we are fulfilling that promise,” Rovinescu said in Tuesday’s statement.
During the pandemic, Air Canada and its CEO have ruffled some feathers. The airline faced a backlash from some customers when it offered time-limited vouchers for non-refundable tickets on flights cancelled due to the pandemic, rather than cashing in tickets as some international airlines have done. The Montreal-based carrier ultimately offered vouchers that can be used without time restriction, and also offered to exchange tickets for Aeroplan rewards miles.
https://news.google.com/__i/rss/rd/articles/CBMif2h0dHBzOi8vZmluYW5jaWFscG9zdC5jb20vdHJhbnNwb3J0YXRpb24vYWlybGluZXMvYWlyLWNhbmFkYS11bnZlaWxzLW5ldy1sb3lhbHR5LXByb2dyYW0tdGhhdC1hbGxvd3MtZmFtaWxpZXMtdG8tc2hhcmUtYmVuZWZpdHPSAa0BaHR0cHM6Ly9maW5hbmNpYWxwb3N0LmNvbS90cmFuc3BvcnRhdGlvbi9haXJsaW5lcy9haXItY2FuYWRhLXVudmVpbHMtbmV3LWxveWFsdHktcHJvZ3JhbS10aGF0LWFsbG93cy1mYW1pbGllcy10by1zaGFyZS1iZW5lZml0cy93Y20vNTljMzdiNWMtZWYxZC00NTc4LTk1ZTctMmEyNWU4Y2ZhODc3L2FtcC8?oc=5
2020-08-11 10:39:43Z
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